Welcome to Module 19. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series. In this module, we focus on what comes next. After completing the previous modules, you now have a broad understanding of digital marketing, and this is the point where you begin to decide how you want to apply that knowledge in a practical and meaningful way.
We begin by reflecting on everything you have learned throughout the programme. As you have progressed through the modules, you may have noticed a natural interest or affinity towards certain areas of digital marketing. This module helps you identify those areas and consider how they could shape your next steps. We also explore how your existing skills and experience can be combined with your new knowledge. Whether you come from a completely different background or already have relevant experience, there are often transferable skills that can be applied within digital marketing.
A key focus of this module is introducing the different areas and specialisms within digital marketing. From SEO and content creation to paid advertising and analytics, you will gain a clearer understanding of the different paths available and what each one involves.
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