Most marketers today are already experimenting with AI tools like ChatGPT, Claude, or Perplexity — but very few know how to use them strategically to drive real product marketing results. This course focuses on practical application, not theory. You will learn how to use AI as a core part of your product marketing workflow — from market research and campaign planning to content creation and customer communication. Instead of treating AI as a “nice-to-have,” you’ll learn how to turn it into a competitive advantage.
What this course covers:
- Using AI tools to conduct market research and competitor analysis.
- Building data-driven campaign strategies with AI insights.
- Creating high-converting content, including ads, emails, and blog posts.
- Automating social media, lead generation, and customer communication.
- Personalizing marketing at scale using AI.
- Applying prompt engineering frameworks to improve AI outputs.
- Analyzing customer feedback and market trends using AI.
- Building efficient, AI-powered marketing workflows.






